Customer Demand Analysis

Go beyond the one-dimensional ABC-analysis that only looks at volume. Create profound, valuable insights through customer demand analysis that also considers variability, frequency, and urgency.
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What is this course about?

There is no “one size fits all” value stream strategy. Your approach should depend upon your context. And one of the main factors to consider is the profile of your customer demand. Unfortunately, most companies only consider demand volume and develop their strategy based upon a single dimension of customer demand. They could be making a serious mistake without considering other relevant aspects of their demand profile. Either because they don’t exactly know what to look for, or that this would take too much time.

This online course will show you differently. It will help you analyze customer demand from various perspectives, and how to get a grip on your demand profile in no time! So that you don’t waste time on building your makeshift Excel-workbooks but instead can start adding value immediately with the right customer demand insights for your company or client.


What will you learn?

In this course, you will learn how to effectively analyze customer demand from the four key demand perspectives of volume, variability, frequency, and urgency, and how reliable you are in meeting this demand profile.

Techniques that will pass review during this course are the ABC Analysis (Runners, Repeaters, and Strangers), Pareto Analysis, Power Laws and the Gini-coefficient, the Marimekko chart, Glenday’s Sieve, Run Sequence Charts, Distribution Histograms, Box Plots, measures of demand variability like CV and RSD, XYZ-analysis, Statistical Process Control (SPC) and Process Behavior Charts (PBC), demand intervals, Takt Time (T/T) and ADI, and the Span and Stability Factor.

As part of the e-learning course on customer demand analysis, we will also demonstrate THE JIT COMPANY’s demand profiling applications, SDP and MDP, to show how these can help you in using all these techniques with just a few clicks.

Who is this course for?

The course is intended for those that analyze customer demand to develop their supply chain or value stream strategy.

This could be supply chain and production control managers that need to better understand their demand profile to base their decisions on. Or Lean and CI managers that are developing their JIT approach and need to scan the product portfolio to identify possible candidates for their next steps, or assess the current state. But also consultants, that quickly need to get an in-depth understanding of their client’s customer demand profile, will benefit enormously from this course, as will students in operations, supply chain, Lean and JIT manufacturing.


What can I expect to get?

This high-quality e-learning course on customer demand analysis consists of 8 modules, 21 easy to follow micro-lesson of 10 minutes maximum, and a total of almost 2 hours of high-quality video content. It also contains 7 quizzes to test your knowledge at the end of each module, to maximize your learning.

Together, they will equip you with all you need to know of the theory and practice of analyzing customer demand patterns.

At the end of the course, you will be awarded a Certificate of Completion.

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