Customer Demand Analysis (e-Learning)

279.95 incl. taxes


  • Professional and original e-Learning course.
  • 8 modules, 21 micro-lessons, 2 hours of video, and 7 quizzes.
  • Packed with real-life examples; strongly rooted in theory.
  • Learn how to perform a customer demand analysis from the viewpoint of volume, variability, frequency, and urgency.
  • Master techniques like ABC and Pareto Analysis, XYZ-Analysis, Glenday’s Sieve, the Gini-coefficient, Process Behavior Charts (PBC), ADI, and the Span and Stability Factor.
  • Check out the complete course on the Customer Demand Analysis course page for more info and a few sample lessons.
  • See how SDP and MDP can help with powerful data analytics.
  • With official Certificate of Completion.


There is no “one size fits all” value stream strategy. Your approach should depend upon your context. And one of the main factors to consider is the profile of your customer demand. Unfortunately, most companies only consider demand volume in their demand analysis and develop their strategy based upon this single dimension. They could be making a serious mistake without analyzing other relevant aspects of their customer demand profile. Either because they don't exactly know what to look for, or that this would take too much time.

This online course on customer demand analysis will show you differently. It will help you looking for the right characteristics, and how to get a grip on your demand profile in no time! So that you don't waste time on building your makeshift Excel-workbooks but instead can start adding value immediately with the right demand insights for your company or client.

In this course you will learn about the four key demand characteristics of volume, variability, frequency, and urgency, that should drive your strategy, and how to properly analyze these. Techniques that will pass review during this course are the ABC Analysis (Runners, Repeaters, and Strangers), Pareto Analysis, Power Laws and the Gini-coefficient, the Marimekko chart, Glenday's Sieve, Run Sequence Charts, Distribution Histograms, Box Plots, measures of demand variability like CV and RSD, XYZ-analysis, Statistical Process Control (SPC) and Process Behavior Charts (PBC), demand intervals, Takt Time (T/T) and ADI, and the Span and Stability Factor. As part of the e-learning course, we will also demonstrate THE JIT COMPANY's demand analysis applications, SDP and MDP, to show how these can help you in using all these techniques with just a few clicks.

The course is intended for those that perform a customer demand analysis to develop their supply chain or value stream strategy; for supply chain and production control managers that need to better understand their demand profile to base their decisions on; and for Lean and CI managers that are developing their JIT approach and need to scan the product portfolio to identify possible candidates for their next steps. Consultants that quickly need to get an in-depth understanding of their client's customer demand profile will also benefit enormously from this course, as will students in operations, supply chain, Lean and JIT manufacturing.

This high-quality e-learning course consists of 8 modules, 21 easy to follow micro-lessons of 10 minutes maximum, and a total of almost 2 hours of high-quality video content, It also contains 7 quizzes to test your knowledge at the end of each module, to maximize your learning. Together, they will equip you with all you need to know of the theory and practice of analyzing demand patterns. The main modules will thereby subsequently go into the aspects of volume, variability, frequency, urgency, lead time, and your company's reliability.

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